Our Story
At 247CALM, we believe clothing should do more than dress the body — it should support the nervous system. Our mission is rooted in empathy and powered by personal experience: to create thoughtfully engineered essentials that bring comfort, calm, and dignity to adults navigating anxiety, ADHD, and sensory sensitivity.
247CALM co-founder knows this journey firsthand. After receiving an ADHD diagnosis in her 30s, years of quiet struggle suddenly made sense. The late discovery opened her eyes not only to her own needs but to the countless others — especially women — who are overlooked, misdiagnosed, or left to self-soothe in a world that often feels too loud, too fast, and too rough around the edges.
In a world designed for the neurotypical, we wanted to design something else entirely: a sanctuary you can wear.
A Hoodie with a Higher Purpose
Every detail of our hoodie was designed not for trend, but for relief:
1. Weighted chest and shoulder paneling for a grounding, calming feel
2. Noise-isolating hood for refuge in overstimulating spaces
3. Extended sleeves with thumbholes to soften fidgeting and provide pressure relief
4. Super-soft, organic cotton that’s breathable, tagless, and sensory-friendly
5. Soothing, low-sound quarter-zip that doubles as a tactile, fidget-friendly closure
6. Secret inner phone pocket to keep your daily essentials safe and sound
This isn't just apparel. It's a daily tool for those living with neurodiversity, sensory challenges, and emotional overwhelm. We know what it's like to crave softness in a scratchy world. To want to disappear in a crowd. To need your outfit to feel like armor one day and a hug the next.